Dipa Solutions: Brand and Website Redesign
At the agency where I perform as a graphic and UX/UI designer, we redesigned our brand and website. Our goal was to modernize the look and feel, ensuring it resonated with our target audience.
Role
UX/UI Designer, Branding
Industry
Digital Solutions
Duration
2023
The Solution
Design Strategy
Research: A deep dive into current design trends was undertaken, which revealed a tilt towards modern aesthetics like gradients and 3D abstract elements.
Modern Aesthetic: The team prioritized aligning the website with the most notable design trends. The aim was to refresh the look, moving away from the outdated aesthetics and embracing a fresh, contemporary style.
Gradients and Highlights: Selective use of gradients became an integral part of the design language. These were used to accentuate titles and key elements, and when applied to backgrounds, they were kept subtle to maintain a clean look.
3D Abstract Elements: These distinctive components added depth and a unique visual layer to the website. By appearing throughout the site, they not only reinforced brand consistency but also emphasized the brand's forward-thinking approach.
Rebranding: This involved crafting a new color palette and design elements. The rebrand sought to encapsulate the essence of "Dipa Solutions" in its entirety, making the brand more recognizable and resonant.
UX Strategy
Prototyping: With the wireframes as a foundation, interactive prototypes were developed to simulate the user journey through the redesigned website. This allowed for real-time feedback and adjustments to any potential usability issues.
Internal Testing: Before launching the new design, internal testing was conducted among the design and development teams. This was to validate the design decisions and ensure the revamped site met the agency's expectations. The team tried out the prototype, identifying any potential navigation issues or visual inconsistencies.
Accessibility: A significant emphasis was placed on ensuring the site was accessible to all users, including those with disabilities. This entailed ensuring proper color contrast, keyboard navigability, and alt text for all images, among other accessibility best practices.
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